Chapter 4 Review Of Guerrilla Multilevel Marketing: 100 Low-Cost Tactics For Growing Your Network And Advancing To The Top Of Your Pay Plan

Are you looking for concise chapter reviews for books about marketing strategies and marketing tactics?  Do you want to learn various techniques that will get you more leads and more money fast?

If that is you, then you have come to the right place!  Various blogs about marketing, lead generation, and free social media training webinars can be found here.

The next several chapter reviews will be about Guerrilla Multilevel Marketing: 100 Low-Cost Tactics For Growing Your Network And Advancing To The Top Of Your Pay Plan by Jay Levinson,  If you are wanting to read a book that has a plethora of tips, tactics, and strategies to use to get you immediate leads and more money, then this is the book for you.  This review will be on Chapter 4, which was called “Niche or Miss”

Not everyone should be targeted as a candidate for network marketing!  When you are looking to grow your business, look for ideal customers by identifying the appropriate niche and look for business-minded prospects that wish to join you in your business opportunity.

• Tactic 4:  Identifying Ideal Customers by Niche.
  • Promote products to those who are already interested in products that are similar to yours.
  • Always be prepared to promote your products and opportunity.
  • Promote a product to speak to a person’s exact situation to cause them to pay more attention to you and your products.

When you are looking to expand your business, you must think about your experience and your interests.  Think about topics that you can personally connect with to target, speak about, and advertise.  Look for how your products and opportunity can solve specific problems for your customers and prospects. When creating an ad, flyer, or other form of advertisement, create a distinct marketing campaign for each niche audience and see which performs the best.

When you are looking to target specific groups of people to make them your customers, keep these statistics and facts in mind:

1. Gender
   • Women make more than 83% of customer buying decisions and purchases.
   • 1 out of every 11 adult women are entrepreneurs (high quality prospects).
   • Women account for 70% of all new business start-ups.
   • Women use the internet more than men.
2. Race
   • Minority teens are more interested in starting a business than whites.
   • According to studies in 2004, 1.4 million privately held firms are owned by women of color, which accounts for $147 billion in annual sales.
3. Age
   • The fastest growing age group in direct-sales is 65 year olds.
   • Seniors pay-out  more than #1.7 trillion a year as customers.
4. Geography
   • Western US has the highest self-employment rates.
   • About 55% of sale-proprietorships were concentrated in the 10 most populated states.
5. Seasons and Special Occasions
   • Time your marketing with special occasions.
   • Plan big sales according to your product’s category.
   • Valentine’s Day, Thanksgiving, and Christmas are three big holidays to plan specials for.

• Tactic 5:  Seeking Business-Minded Distributors
  • Nearly 2/3 of Americans are aspiring entrepreneurs, so you should have no shortage when it comes to finding some!
  • Seek candidates:
    1. With a consistent positive outlook
    2. Who have connections to reach others
    3. Who show they believe in themselves
    4. Who have business experience
    5. Who are decisive and willing to take action
    6. Who will commit to your program for 6 months to a year.

If you are struggling with reaching your targeted audience, here are 12 ways to increase your reach:

1. Identify publications they actively read.
2. Find the associations they want to join or already belong to.
3. Discover the websites that they frequently visit.
4. Join discussion groups they participate in.
5. Read Magazines and newsletters they subscribe to.
6. Get involved with what they do.
7. Visit stores they buy specific supplies from.
8. Attend Trade shows that they go to.
9. Study their industry.
10. Watch some of the same tv shows that they watch.
11. Learn who are the movers and the shakers.
12. Build relationships with the industry leaders.

This will conclude the review of Chapter 4 of this book.  If you liked this blog, make sure to follow my blog and my Facebook fan page, which you can easily do by clicking the “like” button on the sidebar of my blog.  If you enjoyed the tips that you got from this blog and are looking for more effective and PROVEN ways to get more leads and more money through your business, then you need to look into this industry-leading system by clicking here.  It has changed my business, my mentality, and my life by getting me an extra 20-50 LASER-TARGETED LEADS a day that CAME TO ME!

Stay dedicated and be consistent with your efforts!  You will be rewarded according to the effort you put towards growing your business.  Looking forward to connecting with you on my blog and Facebook fan page or even doing business with you to see you advance through the ranks within your business.  Once again, if you are looking to build your business to 6-figures or more a year or even in a month, then you need to click on this link: http://tkdblack2012.bizbuildermastery.com/

 

Free Webinars

Are you looking for free webinars that will allow you take your business to the next level?

You have come to the right place!

I was looking for the same type of program months ago and didn’t know where to go, what to do, or even if I could afford to do anything!  I looked into various different systems, programs, and coaches that offered to get you “immediate results and increased money”, but the fact of the matter is that nothing is going to take you from a new marketer to a 6-figure leader in a month.  If that is what you expect and have to have to stay in this type of business, then you might as well pack your back and leave now.  If you want to become a leader, then it is time the you buckle down, become serious, and invest in yourself so you can teach and help others.  This system helps you to do exactly that!

Would you like to be able to learn how to use any form of social media and advertisement to spread your name to hundreds or thousands of people at a click of button?  Are you tired of CHASING people in your warm market list and begging them to join your great opportunity or buy some amazing products?  What would your business be like if you had 100+ laser targeted leads a day that COME TO YOU to join your business and buy your products?  Better yet, what would your monthly profits be like? Would you have the same house, car, and dreadful full-time job?  I WOULD SAY NOT!

This is my experience with this proven system!  I started a few months ago.  I had completely used up my warm market list.  My friends, family, and co-workers ignored me because they thought that I was going to try to “sell” them something.  I had no leads, no money, no friends, and nobody supported me other than my direct family.  Does this seem familiar to you?  I started attending all of these free webinars that were presented by many of the top-earners that made 7-FIGURES a year and even a couple that made that in a MONTH!  They shared many of their strategies, tips, and secrets on the webinars on how to get quick leads, get people to follow you, and how to increase your profits fast.  It was AMAZING! I purchased the full system and I made it my goal to master one or two of the various strategies that they provide on there.  I have SEVERAL people that COME TO ME now to talk about joining my business opportunity, buying my products, or simply wanting some great advice from a leader.  I am still using the system and I NEVER plan on leaving because they simply keep teaching me more and more and that results in having more people following me, more friends, more interactions, and more sales conversions!

If you would like to see me and hear my review on this system, then watch this YouTube video:  http://youtu.be/YHdV3hQvAGc

If you want to become a leader and have people that want to follow you, buy your products, and join your business, then you need to visit the provided link now.

Know that all the tools, advice, and tips in the world can be provided to you, but in the end it will be you that has to put in the work and time to develop yourself with these proven strategies to make them work.  Nothing is as easy as a click of a button to become a millionaire, but in 6 months your results will match your effort, dedication, and persistence towards becoming wealthy.  The decision is yours and you have to take the first step by clicking on this link and watching the free video: http://tkdblack2012.bizbuildermastery.com/

Chapter 3 Review of Guerrilla Multilevel Marketing: 100 Low Cost Tactics…

Chapter 3 of Guerrilla Multilevel Marketing: 100 Low Cost Tactics… by Jay Levinson was called “Seven Sentences To A Profitable Future”.  This chapter was all about how to develop a marketing plan for you to follow to be successful in the future.  Jay stresses that high-earning networkers take action and build their businesses based off of a marketing plan.

• Tactic 1:  Your 7-Sentence Marketing Plan
  • Your marketing plan should clarify:
    1. The most desired results your marketing will achieve.
    2. The benefits users of your products or opportunity will receive.
    3. Who your niche audience is.
    4. Which tactics you will use to accomplish your aims.
    5. The niche you choose to be known for.
    6. What your true identity is.
    7. How much you will budget for marketing.
       1. 60% to existing customers.
       2. 30% to qualified prospects.
       3. 10% to the universe of people you never met.
• Tactic 2:  Your Marketing Calendar
  • Use a marketing calendar to track all of your events, calls, and tasks.
  • You can find a free marketing calendar at http://www.gmmlm.com/calendar.doc
• Tactic 3:  Your Consistent Action
  • Commit to a plan and take consistent action on it.
  • Do no focus on the immediate returns for you effort because some results take longer than others to get.
  • Never give up!

  If you are looking to advance your business to the next level, then this book will help you get the results you want.  The book will provide the tactics, but you have to provide the dedication and be persistent with your efforts.

Chapter 2 Review Of Guerrilla Multilevel Marketing: 100 Low-Cost Tactics For Growing Your Network And Advancing To The Top Of Your Pay Plan

Chapter 2 of Guerrilla Multilevel Marketing: 100 Low-Cost Tactics For Growing Your Network And Advancing To The Top Of Your Pay Plan by Jay Levinson was called “Understanding Strategy and Tactics”.  This chapter was based on helping you decide when and how you should work on building your business.  The first thing that the is mentioned is that you need to learn how to work “on” you business, not “in” your business.  This makes a huge difference in your mindset and strategy.  If you are working “in” you business, then that means you are being controlled by the business and others instead of being your own boss and working for yourself.  If you are working “on” your business, then you are in control and managing YOUR distributors and customers.

When you are working on you business, schedule a couple of hours a week where you strategize your growth.  Here is a basic example of the suggested areas to invest at least 1 hour a week strategizing:

• Your own personal growth and ongoing training.
• How you interact with prospects.
• How you interact with customers.
• How you interact with distributors.
• How you follow-up.
• How you train others.
• Your customer service procedures.
• Your arsenal of promotional tools.
• Your market and product knowledge.

If you can learn to schedule you days and weeks to incorporate the above times, you will develop quickly and your business will grow at a faster rate.  Learn to be your own boss, adopt a marketing strategy, schedule your tasks, events, and calls, and never give up!

 

Check back with this blog to get more chapter reviews on this book and other books, as well as business building, weight loss, and exercising tips!

 

FREE Social Media Training Webinar!

Did you miss all of the excitement of the MLSP Live The Dream event that happened this past weekend?  Did you miss all of the excitement, the breaking news, and the releases of the newest and best products on the market that will take your business to the next level?

 

Tonight, many of the secrets will be revealed and the news about the newest products will be spread.

Join us tonight with some of the best marketers out there and capitalize on the free social media training that they give that helped to establish them as a top-earner in their MLM programs!

Register here and be ready to watch tonight (Wednesday) at 9 p.m. Eastern time:

http://tkdblack2012.mlsp.com/webinar-registration

Chapter 1 Review of Guerrilla Multilevel Marketing 100 Low-Cost Tactics For Growing Your Network And Advancing To The Top Of Your Pay Plan

Chapter 1 of Guerrilla Multilevel Marketing 100 Low-Cost Tactics For Growing Your Network And Advancing To The Top Of Your Pay Plan was called “Why Guerrilla Marketing”.  This chapter was dedicated to telling you exactly why you should invest your time and money into the Guerrilla Marketing books, systems, and tactics.  The book started off with the quote, “You don’t know what you don’t know”.  The quote meant that people do not need to have a business background to succeed in network marketing and anyone is capable of succeeding if they are willing to learn and develop.  Most do not know this and have a lack of confidence, so 90% quit their first year.

Network marketing is NOT a one-way-for-everybody system, so people need to learn to be unique and build their businesses the best and most efficient way they they can.  If you are just adopting the tactics of a leader and avoiding the expansion of your abilities and knowledge, then you are leaving money on the table.  Guerrilla Multilevel Marketing (GMM) offers a way to support and enable distributors to thrive using tactics they can apply their personal strengths to.  It also teaches you how to generate streams of prospects.

• GMM will work for you when:
  1. You are using your companies products and you are completely sold on their benefits.
  2. You are committed to network marketing as a business lifestyle.
  3. You are willing and eager to learn.
  4. You won’t give up until you are dead.

 If you are wanting to generate more leads and don’t know how, this book will help you.  Most of the tactics provided are very simple to do and are either free or cheap.  Invest in yourself and enjoy!

Chapter 18 Review Of The 45 Second Presentation That Will Change Your Life

Chapter 18 of The 45 Second Presentation That Will Change Your Life by Don Failla was called “Let The Tools Do The Talking”.  Roughly 5% of the population are the “sales type”.  If you are looking for one of those “sales types”, then you are wasting your time because there are too few of them.  You are not selling products, you are selling something called “own your life” where you have enough time and money to do what you want to do.  You have to realize that 95% of people NEED this!  People who are not in network marketing DO NOT UNDERSTAND IT!

THE SYSTEM

If you can show somebody how they can sponsor somebody in the first couple days of the business to make a profit, they will get excited and want to do it again.  If you want to make a PERSON-TO-PERSON approach, try to keep it to your warm market.  You want to start this process once you are LEAVING a restaurant or other meeting area with your friend or family member.  Ask, “Hey__________, you might be able to help me out.  DO you know anyone who likes to travel and go on vacation?”  The response to this is typically a “yes”.  Then say, “__________, it takes three things to do that.  It takes time, money, and good health.  If I could show YOU how you could have all three, would you be interested?”

If you are trying a TELEPHONE approach, start the process JUST BEFORE HANGING UP.  Ask them, “________, have you ever thought what it would be like if you could own your life?”  Once you do this, tell them what you mean by owning your life.  Then tell them, “We have discovered a way a person can do this and learn to own their lives by building home-based businesses and we have a system for doing it that is so simple, anyone can do it.  It doesn’t require any selling, and won’t take much of your time.”  “If someone is interested, I will give you some information.”

These approaches start off indirect, which takes the pressure off of the prospect.  Once they are starting to get more interested and more comfortable with the situation and opportunity, you can switch the direct more towards them to see if they are interested in learning more about your opportunity.  This is a highly effective way to get more quality leads and sponsor more people into your business.

Wednesday Night Webinar With Mark Harbert (Facebook Ads)

Tonight’s free webinar in MLSP was hosted by Mark Harbert.  The area of focus that he covered was Facebook ads with video.  He asked, “Why video ads?” at the beginning of the webinar and he is a firm believer that there is no better lead than a lead that sees your face first, and then chooses to opt in to your offer.  Video converts better than any other medium because it breaks down barriers that most prospects have!

• When you are making a video and trying to figure out how to place the ad, you want to keep these questions in mind:
  1. Who is your target market?
  2. What does your target market want?
  3. Do you have a product that fulfills a need?
  4. Where does your target hangout? What pages?

When you are creating a video, your video must be short and impactful.  This means that you want to maximize your content while keeping it shorter than three minutes.  Once you record the video, you want to make sure to at least do some basic editing.  You will want to add professional elements, such as a video intro and a lower third.  When possible, do your videos in high definition, add some background music, be in a clean area, and JUST BE YOURSELF.  You can do this by going to Splasheo.com

• There are three parts to creating a good video.
  1. Intro – Always state your name, location and ask a question i.e. “Are you struggling with leads?”
  2. Content – You want to hit on the pain points of your target market.
     • Use “home-business” instead of “MLM” or “network marketing” to avoid issues with Facebook.
     • DO NOT script your videos!
  3. Call To Action – Send them to your website, etc.
     • Ask them to go to your site, then connect with you on Facebook.

If you want to learn more from some of the top-earners in the network marketing industry, go to this link:

http://tkdblack2012.bizbuilderuniversity.com/

Chapter 17 Review Of The 45 Second Presentation That Will Change Your Life

Chapter 17 of The 45 Second Presentation That Will Change Your Life by Don Failla was called “Vision for Lifestyle and Leadership”.  You need to own your life and not let your life own you!  You have to make your dreams, complete them, and then chase the next dream that you create.

• Why Network Marketing?
  1. You don’t have a boss.
  2. More money in your pocket.
  3. It’s a fun opportunity.
  4. You can start part-time.
  5. You control your income.
  6. You develop and mature in many ways.

• 6 Major Areas Of Your Life (Don)
  1. God
  2. Family
  3. Work
  4. Social
  5. Financial
  6. Physical

• 7 Steps To Becoming A Good Leader
  1. Become actively involved
     • Help the people you sponsor to become successful.
     • Know that network marketing is slow in the beginning, but it takes off!
  2. Have a “leaders attitude”
     • Must have the vision and focus to want to be a leader.
     • Work on yourself to grow and develop.
  3. Get organized
  4. Be flexible
     • It is fun to learn new things and that is good because things are always changing.
     • Keep a positive attitude and always adapt.
  5. Communicate, communicate, communicate
     • The best communicators are also the best listeners.
     • Inspire your family of team members and keep them moving forward.
  6. Manage Your Time More Effectively
     • Prioritize
     • Multi-task
     • Always be on time or early.
     • Delegate
  7. Inspire others to action
     • Help your distributors write a mission statement.
     • Help them set goals.

Tuesday Night Webinar With MLSP

The main leader of tonight’s webinar in the MLSP community was Lena Bjorna.  The topics of the night were leadership and credibility.  Various leaders were on the call tonight and shared their stories and provided several tips, but they all lead back to the main two topics.  One leader did most of his business through Facebook.  He suggested that you find quality leads, interact with them over time, send them a friend request, and let them see the value that you can provide.  Another leader did his prospecting through video ads.  He suggested that you make a video of some form of valuable training that you found within MLSP, create a capture page for it, and send out a targeted video ad to your prospects.   The last leader was a woman that also worked with Facebook and video advertisement and she believed in providing prospects with tons of free value.  All of the leaders within this webinar stressed that you must create a quality list and continue to build it on a daily basis.

If you are interested in hearing from more of the top-earners in various MLMs and would like to have training on how to advertise yourself or your opportunity in any form of social media, then you need to check out this link:

http://tkdblack2012.bizbuilderuniversity.com/