Are you looking for concise chapter reviews for books about marketing strategies and marketing tactics? Do you want to learn various techniques that will get you more leads and more money fast?
If that is you, then you have come to the right place! Various blogs about marketing, lead generation, and free social media training webinars can be found here.
The next several chapter reviews will be about Guerrilla Multilevel Marketing: 100 Low-Cost Tactics For Growing Your Network And Advancing To The Top Of Your Pay Plan by Jay Levinson, If you are wanting to read a book that has a plethora of tips, tactics, and strategies to use to get you immediate leads and more money, then this is the book for you. This review will be on Chapter 4, which was called “Niche or Miss”
Not everyone should be targeted as a candidate for network marketing! When you are looking to grow your business, look for ideal customers by identifying the appropriate niche and look for business-minded prospects that wish to join you in your business opportunity.
- Tactic 4: Identifying Ideal Customers by Niche.
- Promote products to those who are already interested in products that are similar to yours.
- Always be prepared to promote your products and opportunity.
- Promote a product to speak to a person’s exact situation to cause them to pay more attention to you and your products.
When you are looking to expand your business, you must think about your experience and your interests. Think about topics that you can personally connect with to target, speak about, and advertise. Look for how your products and opportunity can solve specific problems for your customers and prospects. When creating an ad, flyer, or other form of advertisement, create a distinct marketing campaign for each niche audience and see which performs the best.
When you are looking to target specific groups of people to make them your customers, keep these statistics and facts in mind:
- Gender
- Women make more than 83% of customer buying decisions and purchases.
- 1 out of every 11 adult women are entrepreneurs (high quality prospects).
- Women account for 70% of all new business start-ups.
- Women use the internet more than men.
- Race
- Minority teens are more interested in starting a business than whites.
- According to studies in 2004, 1.4 million privately held firms are owned by women of color, which accounts for $147 billion in annual sales.
- Age
- The fastest growing age group in direct-sales is 65 year olds.
- Seniors pay-out more than #1.7 trillion a year as customers.
- Geography
- Western US has the highest self-employment rates.
- About 55% of sale-proprietorships were concentrated in the 10 most populated states.
- Seasons and Special Occasions
- Time your marketing with special occasions.
- Plan big sales according to your product’s category.
- Valentine’s Day, Thanksgiving, and Christmas are three big holidays to plan specials for.
- Tactic 5: Seeking Business-Minded Distributors
- Nearly 2/3 of Americans are aspiring entrepreneurs, so you should have no shortage when it comes to finding some!
- Seek candidates:
- With a consistent positive outlook
- Who have connections to reach others
- Who show they believe in themselves
- Who have business experience
- Who are decisive and willing to take action
- Who will commit to your program for 6 months to a year.
If you are struggling with reaching your targeted audience, here are 12 ways to increase your reach:
- Identify publications they actively read.
- Find the associations they want to join or already belong to.
- Discover the websites that they frequently visit.
- Join discussion groups they participate in.
- Read Magazines and newsletters they subscribe to.
- Get involved with what they do.
- Visit stores they buy specific supplies from.
- Attend Trade shows that they go to.
- Study their industry.
- Watch some of the same tv shows that they watch.
- Learn who are the movers and the shakers.
- Build relationships with the industry leaders.
This will conclude the review of Chapter 4 of this book. If you liked this blog, make sure to follow my blog and my Facebook fan page, which you can easily do by clicking the “like” button on the sidebar of my blog. If you enjoyed the tips that you got from this blog and are looking for more effective and PROVEN ways to get more leads and more money through your business, then you need to look into this industry-leading system by clicking here. It has changed my business, my mentality, and my life by getting me an extra 20-50 LASER-TARGETED LEADS a day that CAME TO ME!
Stay dedicated and be consistent with your efforts! You will be rewarded according to the effort you put towards growing your business. Looking forward to connecting with you on my blog and Facebook fan page or even doing business with you to see you advance through the ranks within your business. Once again, if you are looking to build your business to 6-figures or more a year or even in a month, then you need to click on this link: http://tkdblack2012.bizbuildermastery.com/
If you are wanting to generate more leads and don’t know how, this book will help you. Most of the tactics provided are very simple to do and are either free or cheap. Invest in yourself and enjoy!
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